dissertation topic, objectives, literature review, methodology and analyses. An investigation into online customer reviews. The case of the Champagne region, France. Advantages and disadvantages of online advertising in international marketing.
Below are suggestions for dissertation topics in the area of marketing ethics and CSR: The role of EasyJets low fare online pricing strategy on changing customer demand trends? How does language impact upon brand identity? How does gender effect selective distortion among william shakespeare hamlet analysis essay luxury goods buyers? Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. The usage of successful brands advertising methods in political campaigns. How do firms use corporate social responsibility to build brand equity? How does product quality affect customer loyalty among high and low contact products?
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